A logo, website, product photograph and printed business card should feel like they belong to the same business. Planning these assets together helps avoid mismatched artwork, unclear messages and last-minute production changes.
Start with a compact brand kit
Gather your approved logo files, colors, fonts and business name spelling in one shared folder. Include a suitable logo version for both light and dark backgrounds. Keep an original vector file where available, along with exports intended for everyday use.
Write down where the artwork will appear before requesting a design. A storefront banner, a social post and a visiting card have different viewing distances and content needs. Reusing an identical layout at every size can make important details difficult to read.
Prepare a useful print brief
For visiting cards, confirm the name, role, phone number, email and website. For ID cards, agree which fields are necessary and how photographs will be supplied securely. For banners, decide the main message and the action the viewer should take.
Send the designer the required dimensions, quantity, material, finishing and delivery requirements. Ask the printer for its artwork specifications before preparing the final export; bleed, safe areas and color requirements should be agreed for the actual production process rather than assumed.
Approve the details before printing
Use a written proof checklist:
- Check every name, number, address and date.
- Test QR codes on a phone using the intended printed size.
- Check logo proportions and important text near edges.
- Confirm the final quantity, material and finishing.
- Record which proof was approved and by whom.
When color matching or materials are critical, discuss a physical sample with the printer. A screen preview alone cannot show every characteristic of a finished printed piece.
Plan product photographs for their destination
Prepare a shot list with the products, required views and intended uses. A catalogue may need consistent backgrounds and dimensions; a product page may also need detail views that show texture, scale or packaging. Clean and organize products before the shoot, and identify which variations must be photographed separately.
Keep original high-resolution images, then create appropriately sized website versions. Describe meaningful images in accessible alt text rather than inserting a list of keywords. Google's image guidance recommends contextually useful descriptions alongside relevant page content.
Connect physical material to a useful web page
Send a banner QR code or printed web address to a relevant service page, not an unrelated promotion. Check that the destination works on a phone and includes a working enquiry form. This makes the transition from seeing your brand to asking a question more straightforward.
Explore our graphic design and branding service and product photography and printing service. For a quotation, share your brief with the asset list, quantities and preferred timeline.
